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 Orkla

Are Willoch Traasdahl born in Fannrem and the founder of and CEO of Tapad, one of the most innovative mobile advertising platforms. A self-described mobile entrepreneur, Traasdahl founded the company Thumbplay before Tapad.

Are is married to the designer Siri Willoch Traasdahl (who is Korean by birth but adopted by a Norwegian father and Dutch mother) and have two kids Felix and Iris. Siri travels often, and vintage jewelry found at a flea-market can be taken apart and re-purposed into a Sirissima design. The name Sirissima comes from the Italian ending "issima" - when something needs to be emphasized or underlined.

Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens.

Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, Miami, Minneapolis, San Francisco, Frankfurt, London and Toronto.

TechCrunch called the powerhouse Tapad team "a HELL of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."

Telenor Group has on 29 January 2016 entered into an agreement to acquire approximately 95% of Tapad Inc., a leading marketing technology firm. The purchase price is USD 360 million, on a debt and cash-free 100% basis.

Are Traasdahl is personal friends with some other Norwegians from Trondheim, based in New York City, Mikkel Storleer Eriksen and Tor Erik Hermansen also called StarGate.



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